Iams

WSAVA

Inspired by nature, backed by science

Iams (part of Mars Petcare) employs veterinary nutritionists and conducts AAFCO feeding trials. Their ProActive Health line offers good quality nutrition at an accessible price point, making WSAVA-compliant food more financially accessible to pet owners.

19 products13 dry · 6 wetVeterinary nutritionistAAFCO feeding trials

Puppy (4)

ProActive Health Large Breed Puppy

Dry

Controlled calcium and phosphorus to support proper bone growth in large breed puppies. DHA for brain development.

Large, GiantchickenGrain-inclusiveFeeding trials$0.70–$1.10/day

ProActive Health Small & Toy Breed Puppy

Dry

Adapted for small breed puppies with small kibble size and high-quality protein to support rapid growth.

Toy, SmallchickenGrain-inclusiveFeeding trials$0.70–$1.00/day

ProActive Health Puppy With Chicken & Rice Paté (Wet)

Wet

Affordable wet puppy food with real chicken. DHA for brain development and balanced calcium for growing bones.

All sizeschickenGrain-inclusiveFeeding trials$1.20–$2.00/day

ProActive Health Smart Puppy

Dry

Complete nutrition for medium breed puppies. DHA for brain development and balanced minerals for growing bones.

MediumchickenGrain-inclusiveFeeding trials$0.70–$1.10/day

Adult (11)

ProActive Health Adult Small & Toy Breed

Dry

Small kibble designed for small breed adult dogs. Supports heart health and healthy energy levels.

Toy, SmallchickenGrain-inclusiveFeeding trials$0.60–$0.90/day

ProActive Health Adult Medium Breed

Dry

Balanced nutrition with real chicken for medium breed adults. Supports healthy digestion and immune function.

MediumchickenGrain-inclusiveFeeding trials$0.70–$1.10/day

ProActive Health Large Breed Adult

Dry

Joint health support with glucosamine for large breed adults. Real chicken as the #1 ingredient.

Large, GiantchickenGrain-inclusiveFeeding trials$0.80–$1.30/day

ProActive Health Healthy Weight Adult

Dry

Reduced-fat formula to help dogs maintain or achieve a healthy weight. High protein preserves lean muscle mass.

All sizeschickenGrain-inclusiveFeeding trials$0.70–$1.10/day

ProActive Health Sensitive Digestion

Dry

Turkey and barley formula designed for dogs with sensitive digestive systems. Prebiotics support gut health.

All sizesturkeyGrain-inclusiveFeeding trials$0.80–$1.20/day

ProActive Health Adult Wet Food

Wet

Affordable wet food option from a WSAVA-compliant brand. Good for hydration and palatability.

All sizeschickenGrain-inclusiveFeeding trials$1.20–$2.00/day

ProActive Health Adult With Beef & Rice Paté (Wet)

Wet

Budget-friendly wet food with real beef. Complete nutrition for adult dogs from a WSAVA-compliant brand.

All sizesbeefGrain-inclusiveFeeding trials$1.20–$2.00/day

ProActive Health Adult With Lamb & Rice Paté (Wet)

Wet

Lamb-based wet food alternative for dogs who prefer or need a different protein source.

All sizeslambGrain-inclusiveFeeding trials$1.20–$2.00/day

ProActive Health Healthy Weight Adult (Wet)

Wet

Reduced-fat wet food to help dogs achieve a healthy weight. High moisture content helps dogs feel full with fewer calories.

All sizeschickenGrain-inclusiveFeeding trials$1.30–$2.10/day

ProActive Health Adult MiniChunks

Dry

Small kibble size is easy for all dogs to chew. Complete adult nutrition with real chicken as the #1 ingredient.

All sizeschickenGrain-inclusiveFeeding trials$0.70–$1.10/day

ProActive Health Adult Lamb Meal & Rice

Dry

Real lamb is the #1 ingredient for dogs who prefer or need an alternative to chicken. Complete and balanced adult nutrition.

All sizeslambGrain-inclusiveFeeding trials$0.70–$1.10/day

Senior (4)

ProActive Health Mature Adult Small & Toy Breed

Dry

Supports aging small breed dogs with antioxidants, omega fatty acids, and protein to maintain muscle mass.

Toy, SmallchickenGrain-inclusiveFeeding trials$0.70–$1.00/day

ProActive Health Mature Adult Large Breed

Dry

Senior large breed formula with glucosamine and chondroitin for joint support. Controlled phosphorus for kidney health.

Large, GiantchickenGrain-inclusiveFeeding trials$0.90–$1.40/day

ProActive Health Senior With Chicken & Rice Paté (Wet)

Wet

Affordable wet food for senior dogs. Soft texture is easy on aging teeth and high moisture supports kidney health.

All sizeschickenGrain-inclusiveFeeding trials$1.20–$2.00/day

ProActive Health Healthy Aging 7+

Dry

Complete nutrition for senior dogs of all sizes. Antioxidant blend supports a healthy immune system and L-carnitine helps maintain a healthy metabolism.

All sizeschickenGrain-inclusiveFeeding trials$0.70–$1.10/day

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